VW Advertising - The art of selling the air-cooled Volkswagens (Reklamy Volkswagena - sztuka sprzedaży chłodzonych powietrzem Volkswagenów) - Richard Copping, język angielski, Herridge & Sons Ltd. 2014, 156 str, format 25,5x25,5 cm, ponad 400 w większości kolorowych zdjęć i grafik, twarda oprawa z obwolutą, waga 1,00 kg
- album prezentujący historię osobowych i dostawczych Volkswagenów wyposażonych w silniki chłodzone powietrzem w oparciu o przedruk pięknych, oryginalnych zdjęć i grafik z fabrycznych materiałów reklamowych (prospektów) modeli produkowanych w latach 1938-1980
- streszczenie wydawcy:
From the '50s to the '70s Volkswagen's publicity and advertising material was among the very best issued by any motor manufacturer. Following the Beetle's launch brochures in the late 1930s, the 1950s saw extraordinarily strong artwork images from the brush of Bernd Reuters and other artists, depicting Saloon, Cabriolet and Transporter in such a way as to suggest more streamlined, spacious and powerful VWs than the reality. In the '60s the American advertising agency Doyle Dane Bernbach took over, combining stark photography with sharp, witty text and endowing the Beetle with a cult status that took production to over a million for the first time, but VW's new Type 3 and Type 4 models were failing to impress the public, and only the arrival of the Golf saved the day.
Author Richard Copping has a vast collection of VW material and in this book he provides a selection of some 400 of the most striking or interesting images used by the company to sell us its products, taking in every model and variant. The accompanying text guides us through the changing styles of the publicity material as well as through the range of vehicles and thus through the story of Volkswagen in the period.
- kod towaru: HR-VW-AD-CO
- książka jest NOWA - niedostępna w polskiej wersji językowej,
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English speaking customers are welcome - worldwide shipping!
Deutschsprachige Kunden sind herzlich wilkommen - weltweiter Versand!
VW Garbus VW Bus VW Karmann VW 411 VW 1600 VW 1500 Volkswagen Garbus Volkswagen Bus Volkswagen Karmann Volkswagen 411 Volkswagen 1600
